THE THINGS i DO
STRATEGIC PLANNING FOR COMMUNICATION: We help you identify and articulate a communication challenge or opportunity, and do the due diligence of research and analysis to recommend the strategic solution. We sift through the evidence. We frame a solution that will deliver results.
CREATIVE WRITING: We put the magic of words to work for you wherever you need it. Writing is a flexible craft that can be brought to bear on proposals, speeches, blogs, scripts, stories, vision & values statements… whatever. Good writing gets you where you want to go… elegantly.
CREATIVE IDEATION: We thrive on idea generation. The way iPrimate sees it (and delivers it), ideation is a focused application of the core skill of creative writing. Writing is the primary tool we use to bring ideas to life – supported with other creative instruments.
CREATIVE DIRECTION: This is the wider context of creative judgment that iPrimate brings to the table… with ancillary experience in graphic design, illustration, audio/video/film/theatre production, digital presentations etc. We’ll deliver creative direction from start to finish – whatever the nature of the project. iPrimate is an equal opportunity employer of all the available media.
COMMUNICATION FOR SOCIAL MEDIA: What’s your content? Is it inspired? Eloquent? Creative? We create social media content, and can guide you through the landscape of the social web – the phenomenal context by which all organizations and undertakings seem to be judged these days.
EVENT CREATION: We can energize the ‘machinery’ of event development and execution. It’s no simple matter, but – skilfully finessed – it delivers inspirational, motivational results. Let’s start by creating an event identity; then, follow through with masterminding the development of all the moving parts, and, finally, direct the on-site delivery. All aboard for an exciting ride!
PRESENTATION COACHING: This specialized skill is a little different than the others. It’s a one-on-one coaching service that Andrew offers, stemming from his proprietary speech-coaching process entitled “Crighton’s Criteria”. Importantly… it’s not just about giving the speech itself, but also about structuring and creating the presentation content to be highly engaging.
Let’s conclude this list of services with the tickle-your-fancy hypothesis that there are two important – but rather different – ways in which it’s possible to put communication to work in your world:
- Inward-facing – to clarify and articulate all kinds of challenges, situations and truths that face you and your various teams. This is communication as an in-business enabler; a catalyst for self-knowledge and understanding
- Outward facing – using communication to tell your story… or stories… to the many different people who are touched by your organization (or need to be)
Either way, iPrimate has the goods. And some.





