Strategy is powerful.  However, it does not derive its full power until it’s realized in a piece of WORK.  In this area of the site, you’ll see a specific list of the work iPrimate does, plus some primal examples of it.

The examples are shown as case studies – each one preceded with a short, strategic frame of reference that iPrimate calls a “Truthtych”.  Below, highlighted in bold in each brief description, is the primary medium that was used.  Click the linked titles (orange), or any case study in the list at left.

THE THINGS i DO: This a detailed list of skills/services that iPrimate offers.

Microsoft Home Magazine: Long-running web property for Microsoft’s home computing products.  It’s a website, a seasonal print magazine/catalogue, how-to videos, consumer contests, and an ongoing PR relationship between Microsoft Canada and the consumer technology media.

Canadian Breast Cancer Foundation: ‘IT’S ABOUT TIME!’ is a high-profile, branded event in the not-for-profit sector that’s a great example of strategic planning, event creation and production, website development, and interactive webcasting.

The Chemistry Project: A joint marketing project between Microsoft and Apple.  It’s a quirky web destination (a celebration of creative entrepreneurs) online games, posters, wild postings and even a song!

Andrew Collett Fine Images: This is a pure writing project.  Poetry in prose form, it showcases the emotional power of words when you give them half a chance.

The Power of People: This is a high quality, targeted piece of inspirational print – a small book that packs a big punch with great writing, strong design and arresting photography.

CAN>WIN: This is a powerful, perennial event that brings together business decision makers to exchange their views on the current challenges in Canada’s business culture… with a view to competing to win in the global economy.

CLIENTS: Past, Present and Future: This is the obligatory client list – purported to convey respectability, credibility and longevity.