THE PHILOSOPHY
Most people would agree that good thinking has to be grounded in a set of beliefs and principles – a philosophy. Salient thoughts don’t just spring fully-formed out of nowhere. iPrimate has no shortage of philosophy – as you’ll see when you read on.
Sustained Thinking. Strategic Creativity. Social Currency: These three ideas are iPrimate’s ‘masthead’ philosophy – not just because they are nice sounding words, but because they are parallel lines that actually mean something when considered together. It’s the iPrimate manifesto of sorts. Believe it.
10 Reasons It’s Called iPrimate: Well, it has to be said, doesn’t it? It’s central to the philosophy – possibly a little more facetious than the manifesto above, but no less important.





