Re-inventing the wheel is a laborious undertaking.  That’s why I don’t do it at iPrimate (along with my fellow neanderthals, I learned that lesson back in the Stone Age). Today, I have a clear, highly developed process with which I approach every, single project.  It’s time-honoured and proven to work. If this turns you on, give it some consideration.

Here’s a brief synopsis of some further reading that will explain the process.  Click the linked titles below, or any article in the list at left.

Strategy: This is a 5-step explanation of exactly how iPrimate approaches the strategy for a project – any project.  It’s about a plan for action that begins at the beginning, and moves forward in a logical progression.

The Truthtych™: This is the tool that lies at the core of iPrimate’s discipline of strategic insightfulness. It’s a philosophy of thinking.  And it’s where the ‘magic’ happens when you work with iPrimate.  It’s easy to see that there is some kind of truth involved with it.

Red Book of Creative Strategy: This is a well-described example of an ideal application of iPrimate’s strategic process.  It tells the story behind the origins of Microsoft Home Magazine.

Execution: This is a 5-step explanation of how the iProcess moves forward from strategy to execution.  It’s about getting to the end… in a logical progression.